The Studio was hired to convert a 100-year-old hardware store into a new kitchen and bath showroom. All steel frames, shelves, and furnishings were custom designed for Flow by Studio IQL.

The idea was to create a space to make the buying experience an exciting and aesthetic endeavor. Studio IQL created steel frames to display the product. These are flexible and allow for the changing of products regularly. Large steel shelves reach the ceiling and offer ample space for product placement. Studio IQL and the owners wanted the space to feel intimate and inviting for a wide range of customers, including builders, architects, plumbers, and designers.